高校毕业生到国际组织实习任职信息服务平台

Main Purpose of the role:

To develop, manage and implement strategic and integrated digital activities that move and engage the public to act for World Animal Protection through digital channels, including but not limited to, official website, WeChat, Weibo, etc. The role delivers powerful and consistent messages across these digital channels, and positions World Animal Protection as the champion of and authority on animal protection.

Accountabilities:

To ensure the development and implementation of World Animal Protection China’s digital strategy and execution of digital activities, to increase engagement and support global and country objectives.

The role holder will comply with the organisation’s policies and procedures.

Duties and Responsibilities

Manage the World Animal Protection website and social media channels

Support the growth of digital channels through content creation, partnership building, and testing

Develop and implement a strategy for overall integrated digital communications, including but not limited to website, social media and emails, in China

Identify and network with key opinion leaders, blogger, and digital communicators for promotion of World Animal Protection campaign and branding content

Monitor and gather key data analytics from digital communications and provide strategic data-based advice to improve organizational and campaign digital public interactions

Contribute to planning and development of online advocacy and public engagement campaigns

Responsible for ensuring website and digital content conforms to brand guidelines and is optimized for search and user experience across on and offline channels  

Integrated member of the Communications team responsible for developing digital activities that support and drive campaign objectives

Lead reporting and analysis of World Animal Protection’s digital communications efforts at a local level

Conduct ongoing usability tests to gauge content effectiveness, by gathering data and handling analytics, and to make recommendations based on those results

Work with the Global Marketing and Communications team to report against consistent, global metrics

Organisational responsibilities

Delivery of World Animal Protection’s Global Strategy across the core themes of Mission, Movement & Transformation in a global, matrix environment

Work cooperatively with external organisations, teams within World Animal Protection and in the wider animal welfare movement to pursue programme objectives and wider organisational goals, including those relating to brand, communications, fundraising and resource management.

Actively participate in building our brand and maintain the integrity of our brand to support our profile, lead generation, income and engagement.

Help secure resources (income) and reach (people and partnerships) by actively contributing to our supporter relationships, fundraising, communications, and donor reporting.

Actively participate and support the organisation to ensure that we manage our resources (financial, staff and IT) efficiently and effectively by improvement of systems, reporting and compliance.

Contribute to a learning culture and create a positive working environment for staff.

The role holder will from time to time be required to undertake any other duties that are within the scope of this role.

Take responsibility for their own health, safety and welfare, comply with H&S policy and procedures, and not act in any way that compromises the safety of themselves, colleagues or the public. 

The post holder may be required to travel internationally to provide support or participate in World Animal Protection’s activities as and when required.

Skills and Experience

Essential

Strong written and oral communication skills in both Chinese and English

Strong visual sense and experience using visual editing programmes to create compelling multimedia content

Experience in using Content Management Systems

Experience in using online marketing techniques, specifically

Google/Baidu Adwords

SEO

Weibo/Wechat advertising

Experience understanding, analysing and reporting digital results using Google/Baidu Analytics

Experience in social media management

Experience using data and research in order to shape digital activity

Ability to manage internal and external stakeholders

Experience in managing external agencies

Creative and strategic thinker

Proven ability to prioritise work and meet strict deadlines

Experience of gathering information, data and raw content from a range of sources within and outside an organisation

Experience of usability testing

Experience maintaining efficient administration systems including schedules and reports

Ability to work with people from different cultural backgrounds, in different cultural settings and time zones

Qualifications

Bachelor’s degree (or equivalent) in relevant subject

3~5 years relevant experience

Desirable

Experience of working internationally